Sales & MarketingProspecting & outreach
Prospecting & outreach
AI prospecting, data enrichment, and outbound sales engagement. Editorial
Prices in this segmentChanges 6Comparisons 9
- Tools tracked
- 5
- Monthly entry price
- Per plan $69–$185/mo2 of 5 tools
- Lowest paid plan billed monthly, as a range per price basis (per plan, per seat, per user) — bases are never mixed
- Free tier
- 2of 5 verified
- Changes · 30 days
- 33 tools
- 1 pricing events on record (all time): price moves, plan, and availability changes
- Last 30 days
- This segment logged 3 verified changes in the last 30 days. No comparison with the 30 days before: direct tracking does not cover all of them.
- Last 30 days (evidence for last 30 days)
- Share of changes
- 3 of 71 (4%) verified changes across all tracked tools in the last 30 days came from this segment (3 tools with a change). It holds 5 of 72 tracked tools (7%).
- This segment · 30 days (evidence for share of changes)All · 30 days (evidence for share of changes)Tracked tools (evidence for share of changes)
- Most changes
- Amplemarket (1), Clay (1), and Outreach (1). Median per tool: 1.
- Last 30 days (evidence for most changes)
- Monthly entry price
- 3 of 5 tools have a verified monthly entry price — 2 per plan: from $69 to $185/mo, too few for a median; 1 per seat: at $99/seat/mo. Of the other 2: 1 has no paid plan billed monthly and 1 has no verified price.
- Prices (evidence for monthly entry price)
- Free tiers
- 2 of 5 tracked prospecting & outreach have a verified free tier.
- Free tiers (evidence for free tiers)
- Activity
- 0 tools with an Activity value — too few for a segment median.
- Segment (evidence for activity)
Changes per week · Prospecting & outreach
- Pricing & plans
- Releases
- Availability & platforms
- Ownership & names
| Week starting | Changes |
|---|---|
| 17 Aug 2026 | 0 |
| 24 Aug 2026 | 0 |
| 31 Aug 2026 | 0 |
| 7 Sept 2026 | 0 |
| 14 Sept 2026 | 0 |
| 21 Sept 2026 | 1 |
| 28 Sept 2026 | 2 |
| 5 Oct 2026 | 1 |
| 12 Oct 2026 | 1 |
| 19 Oct 2026 | 1 |
| 26 Oct 2026 | 0 |
| 2 Nov 2026 | 0 |
Recently active
- ClayClay adds SCIM provisioning for workspace members
- AmplemarketAmplemarket workflows can trigger from Salesforce opportunities and HubSpot deals
- OutreachOutreach October release adds Org Context for AI agents and Omni in Slack
- lemlistlemlist adds custom enrichment waterfalls
- Apollo.ioApollo launches Builder Studio, Intelligence Layer, and Messaging OS
ActivityToolMarketCap Activity Index v1
- AmplemarketNo value publishedInsufficient history1 verified change · 30d · 1 active day · 90d
- Apollo.ioNo value publishedInsufficient history0 verified changes · 30d · 1 active day · 90d
- ClayNo value publishedInsufficient history1 verified change · 30d · 1 active day · 90d
- lemlistNo value publishedInsufficient history0 verified changes · 30d · 2 active days · 90d
- OutreachNo value publishedInsufficient history1 verified change · 30d · 1 active day · 90d
Recorded change activity, ordered highest first — not quality, adoption, or popularity. Release cadence differs by segment. How it is calculated
Board
5 toolsOrdered by most recent verified change first · no ranking
| Select to compare | Segment | Delivery | The lowest verified paid plan billed monthly, in USD, read from the vendor’s own pricing page. Free plans and custom quotes are not entry prices. | Free tierYes when the vendor’s own pricing shows a plan that costs nothing to start — a verified $0 plan or a sourced free-tier fact. | ActivityThe Activity Index: 0–100 for how much verified, dated change was logged for the tool in the last 90 days. It measures activity — not quality, usage, or popularity.0–100 · 90 days | The most recent change logged from a first-party source — a price, plan, release, platform, availability, or ownership change — and how long ago it happened. | When the oldest current fact or price on this record was last checked against the vendor’s page. Everything in the row is at least this fresh. | How many of the standard profile facts are verified with a source. Gaps read “Not yet verified” — they are never guessed. | ||
|---|---|---|---|---|---|---|---|---|---|---|
ClayClay Labs | Prospecting & outreach | Web app | $185/moLaunch | Yes | Insufficient history | Release2 weeks ago Clay adds SCIM provisioning for workspace members | 8 days ago | 9/10 | Prospecting & outreachFree tier8 days ago | |
AmplemarketAmplemarket | Prospecting & outreach | Web app | No monthly priceAnnual from $600/mo | No | Insufficient history | Release3 weeks ago Amplemarket workflows can trigger from Salesforce opportunities and HubSpot deals | 8 days ago | 8/10 | Prospecting & outreach8 days ago | |
OutreachOutreach | Prospecting & outreach | Web app | Not yet verified | Not yet verified | Insufficient history | Release4 weeks ago Outreach October release adds Org Context for AI agents and Omni in Slack | 8 days ago | 9/10 | Prospecting & outreach8 days ago | |
lemlistlempire | Prospecting & outreach | Web app | $69/moEmail | No | Insufficient history | Release5 weeks ago lemlist adds custom enrichment waterfalls | 8 days ago | 9/10 | Prospecting & outreach8 days ago | |
Apollo.ioApollo.io | Prospecting & outreach | Web app | $99/seat/moProfessional | Yes | Insufficient history | Release5 weeks ago Apollo launches Builder Studio, Intelligence Layer, and Messaging OS | 8 days ago | 9/10 | Prospecting & outreachFree tier8 days ago |
Activity is the 0–100 Activity Index: verified change over 90 days, not quality. How it is measured →
Select two rows to compare them side by side.
Entry prices & free tiers
Lowest verified paid monthly list price per tool, ordered by price — not a ranking. “—” means not yet verified.
Latest releases
- ClayRelease
Clay adds SCIM provisioning for workspace members
Admins can connect an identity provider such as Okta or Azure AD to automatically provision and deprovision workspace members and map IdP groups to Clay roles; the roundup also added metro-area search across 151 countries.
clay.com
ObservedHigh confidencePublished 19 Oct 2026Clay — official product roundup, week of October 12, 2026https://www.clay.com/changelog/product-roundup-week-of-october-12-2026 ↗ - AmplemarketRelease
Amplemarket workflows can trigger from Salesforce opportunities and HubSpot deals
Amplemarket's September 2026 updates let workflows start when a Salesforce opportunity or HubSpot deal is created or updated, and expanded the Amplemarket MCP to manage the full sequence lifecycle and pull call transcripts.
amplemarket.com
ObservedHigh confidencePublished 15 Oct 2026Amplemarket — official September 2026 product updateshttps://www.amplemarket.com/blog/made-for-you-september-2026 ↗ - OutreachRelease
Outreach October release adds Org Context for AI agents and Omni in Slack
Admins can curate company, competitor, and product context that every Outreach AI agent references; Omni became available in Slack channels and the mobile app gained Omni and SMS task improvements. Shipping October 8–27, 2026.
support.outreach.io
ObservedHigh confidencePublished 8 Oct 2026Outreach — official product release notes, October 2026https://support.outreach.io/support/solutions/articles/159000436109-outreach-product-release-notes-october-2026 ↗ - lemlistRelease
lemlist adds custom enrichment waterfalls
Users can now set the order in which enrichment providers run for email and phone lookups, instead of lemlist shuffling providers randomly for each lead.
lemlist.com
ObservedHigh confidencePublished 2 Oct 2026lemlist — official changelog entry: custom enrichment waterfallshttps://www.lemlist.com/changelog/2026-10-02-custom-enrichment-waterfalls ↗ - Apollo.ioRelease
Apollo launches Builder Studio, Intelligence Layer, and Messaging OS
At ApolloNEXT, Apollo announced Builder Studio (a natural-language builder for GTM workflows), the Apollo Intelligence Layer (a GTM context engine), and Messaging OS, a signal-based execution system adding email campaigns and ad audiences.
apollo.io
ObservedHigh confidencePublished 30 Sept 2026Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OShttps://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market ↗
Alternatives in Prospecting & outreach
Comparisons in this segment
What changed
- ClayRelease
Clay adds SCIM provisioning for workspace members
Admins can connect an identity provider such as Okta or Azure AD to automatically provision and deprovision workspace members and map IdP groups to Clay roles; the roundup also added metro-area search across 151 countries.
clay.com
ObservedHigh confidencePublished 19 Oct 2026Clay — official product roundup, week of October 12, 2026https://www.clay.com/changelog/product-roundup-week-of-october-12-2026 ↗ - AmplemarketRelease
Amplemarket workflows can trigger from Salesforce opportunities and HubSpot deals
Amplemarket's September 2026 updates let workflows start when a Salesforce opportunity or HubSpot deal is created or updated, and expanded the Amplemarket MCP to manage the full sequence lifecycle and pull call transcripts.
amplemarket.com
ObservedHigh confidencePublished 15 Oct 2026Amplemarket — official September 2026 product updateshttps://www.amplemarket.com/blog/made-for-you-september-2026 ↗ - OutreachRelease
Outreach October release adds Org Context for AI agents and Omni in Slack
Admins can curate company, competitor, and product context that every Outreach AI agent references; Omni became available in Slack channels and the mobile app gained Omni and SMS task improvements. Shipping October 8–27, 2026.
support.outreach.io
ObservedHigh confidencePublished 8 Oct 2026Outreach — official product release notes, October 2026https://support.outreach.io/support/solutions/articles/159000436109-outreach-product-release-notes-october-2026 ↗ - lemlistRelease
lemlist adds custom enrichment waterfalls
Users can now set the order in which enrichment providers run for email and phone lookups, instead of lemlist shuffling providers randomly for each lead.
lemlist.com
ObservedHigh confidencePublished 2 Oct 2026lemlist — official changelog entry: custom enrichment waterfallshttps://www.lemlist.com/changelog/2026-10-02-custom-enrichment-waterfalls ↗ - Apollo.ioRelease
Apollo launches Builder Studio, Intelligence Layer, and Messaging OS
At ApolloNEXT, Apollo announced Builder Studio (a natural-language builder for GTM workflows), the Apollo Intelligence Layer (a GTM context engine), and Messaging OS, a signal-based execution system adding email campaigns and ad audiences.
apollo.io
ObservedHigh confidencePublished 30 Sept 2026Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OShttps://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market ↗ - lemlistPlans
lemlist credit subscriptions are out of beta for all users
Credit subscriptions, which fund lemlist's data features such as contact finding, enrichment, and buying signals, left beta and became available to all users.
lemlist.com
ObservedHigh confidencePublished 24 Sept 2026lemlist — official changelog entry: credit subscriptions available to everyonehttps://www.lemlist.com/changelog/2026-09-24-credit-subscriptions-now-available-to-everyone ↗
Pricing in this segment
- lemlistPlans
lemlist credit subscriptions are out of beta for all users
Credit subscriptions, which fund lemlist's data features such as contact finding, enrichment, and buying signals, left beta and became available to all users.
lemlist.com
ObservedHigh confidencePublished 24 Sept 2026lemlist — official changelog entry: credit subscriptions available to everyonehttps://www.lemlist.com/changelog/2026-09-24-credit-subscriptions-now-available-to-everyone ↗