Apollo.io
Grow revenue with one connected GTM system
A go-to-market platform that combines a B2B contact and company database with email sequencing, a dialer, enrichment, and AI agents for prospecting. Plans are priced per seat with a pooled credit allowance, and the platform is also reachable through an API, an MCP server, and a CLI.Editorial
apollo.io
apollo.io
apollo.io/pricing FAQ: after a trial you can "move to our free Starter plan — which stays free with no time limit"; plan card "Free ... 0 USD".
https://www.apollo.io/pricing ↗apollo.io
apollo.io: "Workspace for prospecting, outreach, and dialing"; "Apollo Anywhere to work from your CRM, ChatGPT, Claude, Gmail, browser, and more". docs.apollo.io nav lists "API", "MCP", "CLI".
https://www.apollo.io ↗apollo.io
apollo.io/pricing FAQ: "Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all major email providers." apollo.io: "200+ integrations".
https://www.apollo.io/pricing ↗knowledge.apollo.io
knowledge.apollo.io SSO article: "Apollo supports both SP and IdP-initiated SSO through SAML and SCIM integrations"; providers listed: Google, Microsoft, Microsoft Entra ID, Okta. apollo.io/pricing FAQ lists SSO under the Custom plan.
https://knowledge.apollo.io/hc/en-us/articles/12667892496141-Use-Single-Sign-On-SSO-on-Apollo ↗apollo.io
apollo.io/pricing FAQ: plans are Free, Basic, Professional, and Custom; "Credits are pooled across your entire team and granted upfront at the start of each billing cycle".
https://www.apollo.io/pricing ↗Pricing
Full pricing & history →| Plan | Price | Billing | Receipt |
|---|---|---|---|
| Free | $0/mo | Monthly | apollo.ioObservedHigh confidenceVerified 29 Oct 2026 Apollo.io — official pricing page apollo.io/pricing: Free plan, "0 USD" — the en-US page's structured data lists the free plan at "price":"0". https://www.apollo.io/pricing ↗ |
| ProfessionalEntry | $99/seat/mo | Monthly | apollo.ioObservedHigh confidenceVerified 29 Oct 2026 Apollo.io — official pricing page apollo.io/pricing: Professional "99 USD" per seat per month, billed monthly; the page's structured data also lists Professional at "99", billing increment "Monthly". https://www.apollo.io/pricing ↗ |
History starts here. These prices were first verified on 29 Oct 2026. Re-checking a price that hasn’t moved only refreshes its date; a different price is logged as a change and charted here.
Only 1 logged change; at least 3 are needed before a value is published.
- 0 verified changes · 30d
- 1 active day · 90d
- 1 kind of change: releases
- Latest change 37 days ago
Index history starts with the first recorded daily snapshot. Past values are never reconstructed.
- Release
Apollo launches Builder Studio, Intelligence Layer, and Messaging OS
At ApolloNEXT, Apollo announced Builder Studio (a natural-language builder for GTM workflows), the Apollo Intelligence Layer (a GTM context engine), and Messaging OS, a signal-based execution system adding email campaigns and ad audiences.
apollo.io
ObservedHigh confidencePublished 30 Sept 2026Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OShttps://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market ↗
- Recent changes
- 0 verified changes in the last 30 days · 0 in 7 · 1 in 90. Latest 30 Sept 2026 (37 days ago).
- 7d (evidence for recent changes)30d (evidence for recent changes)90d (evidence for recent changes)Latest (evidence for recent changes)
- vs segment · 30d
- Fewer than the Prospecting & outreach median of 1 per tool.
- Apollo.io (evidence for vs segment · 30d)Prospecting & outreach (evidence for vs segment · 30d)
- List price
- No list-price movement observed across 2 verified plans.
- Pricing history (evidence for list price)
- Release
Apollo launches Builder Studio, Intelligence Layer, and Messaging OS
At ApolloNEXT, Apollo announced Builder Studio (a natural-language builder for GTM workflows), the Apollo Intelligence Layer (a GTM context engine), and Messaging OS, a signal-based execution system adding email campaigns and ad audiences.
apollo.io
ObservedHigh confidencePublished 30 Sept 2026Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OShttps://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market ↗
Verification log1 day with observations · 9 fact and 2 price observations
- 29 Oct 20269 facts verified · 2 prices observed
A verification re-reads a first-party page. It refreshes freshness and is listed here; only a dated, sourced event becomes a change.
Evidence
9/10 facts verified · 6 sourcesFacts ledger
apollo.io
apollo.io: "Workspace for prospecting, outreach, and dialing"; "Apollo Anywhere to work from your CRM, ChatGPT, Claude, Gmail, browser, and more". docs.apollo.io nav lists "API", "MCP", "CLI".
https://www.apollo.io ↗apollo.io
apollo.io/pricing FAQ: "Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all major email providers." apollo.io: "200+ integrations".
https://www.apollo.io/pricing ↗docs.apollo.io
docs.apollo.io: "Build with API ... Get API key"; "Apollo CLI gives you shell-native access to the full Apollo API"; "Learn more about Apollo MCP".
https://docs.apollo.io ↗apollo.io
apollo.io/pricing FAQ: plans are Free, Basic, Professional, and Custom; "Credits are pooled across your entire team and granted upfront at the start of each billing cycle".
https://www.apollo.io/pricing ↗apollo.io
apollo.io/pricing FAQ: after a trial you can "move to our free Starter plan — which stays free with no time limit"; plan card "Free ... 0 USD".
https://www.apollo.io/pricing ↗knowledge.apollo.io
knowledge.apollo.io SSO article: "Apollo supports both SP and IdP-initiated SSO through SAML and SCIM integrations"; providers listed: Google, Microsoft, Microsoft Entra ID, Okta. apollo.io/pricing FAQ lists SSO under the Custom plan.
https://knowledge.apollo.io/hc/en-us/articles/12667892496141-Use-Single-Sign-On-SSO-on-Apollo ↗apollo.io
apollo.io/pricing FAQ: "Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support."
https://www.apollo.io/pricing ↗docs.apollo.io
Apollo's developer documentation for the API, MCP, and CLI.
https://docs.apollo.io ↗knowledge.apollo.io
knowledge.apollo.io "Release Notes 2026": "discover the latest feature releases, improvements, and updates from Apollo", organised by month (e.g. "September 2026").
https://knowledge.apollo.io/hc/en-us/articles/43226752968077-Release-Notes-2026 ↗Sources · first-party pages read for this record
| Source | Type | Backs |
|---|---|---|
| Apollo.io — official pricing pageapollo.io/pricing | official site | 6 |
| Apollo.io — official developer documentationdocs.apollo.io | official docs | 2 |
| Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OSapollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market | official site | 1 |
| Apollo.io — official help article on single sign-onknowledge.apollo.io/hc/en-us/articles/12667892496141-Use-Single-Sign-On-SSO-on-Apollo | official docs | 1 |
| Apollo.io — official release notes 2026knowledge.apollo.io/hc/en-us/articles/43226752968077-Release-Notes-2026 | official docs | 1 |
| Apollo.io — official siteapollo.io | official site | 1 |
Found an outdated fact? Suggest an update with the source that shows it — every update is reviewed before it can change the record.
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