Week 45
Latest
JunieReleaseJunie Eco mode hands implementation to a lower-cost modelGitHub CopilotPlansGitHub Enterprise now includes Copilot for every licensed userSierraReleaseSierra launches Compliance Console for outbound agentsGitHub CopilotReleaseGitHub Copilot Fusion becomes generally availableGitHub CopilotReleaseGitHub Agentic Workflows become generally availableAmpPlatformAmp launches an Android appMicrosoft 365 CopilotReleaseLearning Agent and admin-deployed custom MCP connectors arrive in CopilotKiroPlansKiro replaces its upgrade discount with a free first month and 500 trial creditsGleanReleaseGlean release 565 adds agent import/export and an Azure Files connectorGoogle AntigravityReleaseAntigravity 2.28 adds a built-in browser and any-file attachmentsSynthesiaReleaseSynthesia launches a Localization API for dubbing videos at scaleRunwayReleaseRunway launches Runway Ads for generating and publishing ad variantsOpenCodeReleaseOpenCode 2.2 adds Desktop plugins and a refreshed desktop appOpenAI CodexReleaseGPT-6.1 Terra becomes available in Codex
Verified
ToolMarketCap
Apollo.ioApollo.io · Prospecting & outreach
Entry price
$99/seat/mo
Free tier
Yes
Logged activity · 90d
Insufficient history

Web app vs web app

2Verified differences5Shared1Not yet verified
ClayClay Labs · Prospecting & outreach
Entry price
$185/mo
Free tier
Yes
Logged activity · 90d
Insufficient history

Apollo.io vs Clay

2Verified differences0Pricing differences · 1 not verified for both0Apollo.io · verified changes 30d1Clay · verified changes 30d
Entry priceNot comparable: Apollo.io $99/seat/mo (Professional), Clay $185/mo (Launch) — the prices buy different units.
Free tierBoth offer a verified free tier.
DeliveryShared delivery: Web app.
Last 30 daysApollo.io logged 0 verified changes, Clay 1 verified change.
Evidence7 of 8 compared facts are verified for both; 1 for neither.

At a glance

Verified values · no winner is picked
Apollo.io and Clay: price, free tier, licence, self-hosting, enterprise
DimensionApollo.ioClay
Entry price$99/seat/mo$185/mo
Free tierYesYes
Open sourceNot yet verifiedNot yet verified
Self-hostingNot yet verifiedNot yet verified
Enterprise (SSO + offering)YesYes
Switch from Apollo.ioSwitch from ClayAdd Apollo.io to a stackAdd Clay to a stack

Where they differ

2
App integrations
Apollo.ioSalesforce, HubSpot — plus Outreach, Salesloft, Marketo, and 200+ integrations
apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official pricing page

apollo.io/pricing FAQ: "Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all major email providers." apollo.io: "200+ integrations".

https://www.apollo.io/pricing ↗
ClaySalesforce, HubSpot, Dynamics 365, Attio, Close — CRM integrations on Growth and Enterprise
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official CRM integrations directory

clay.com/integrations (CRMs) lists Salesforce ("create/update records"), HubSpot ("Sync and manage HubSpot CRM companies and contacts"), Dynamics 365 CRM, Attio, and Close. clay.com/pricing: Growth adds "Auto-sync & enrich CRM".

https://www.clay.com/integrations?provider-categories=crms-db5ec ↗
Enterprise
Apollo.ioCustom plan — custom volumes, SSO, advanced security, dedicated support
apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official pricing page

apollo.io/pricing FAQ: "Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support."

https://www.apollo.io/pricing ↗
ClayEnterprise — custom pricing; SSO/SAML, SCIM, RBAC, IP allowlists, dedicated growth strategist
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official pricing page

clay.com/pricing: Enterprise "For organizations building GTM systems at scale", "Custom"; includes "SCIM Provisioning", "IP Allowlists", "Role-based access control (RBAC)", "Custom CSA and DPA", "Get dedicated growth strategist".

https://www.clay.com/pricing ↗

Pricing face-off

USD list price · monthly billing
Apollo.ioFree tier: Yes
Entry price · Professional
$99/seat/mo
Free$0/mo
Professional$99/seat/mo
apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official pricing page
https://www.apollo.io/pricing ↗
ClayFree tier: Yes
Entry price · Launch
$185/mo
Free$0/mo
Launch$167/mo, annual
Launch$185/mo
Growth$446/mo, annual
Growth$495/mo
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official pricing page
https://www.clay.com/pricing ↗

Where they match

5Toggle
Delivery
Apollo.ioWeb app — plus Apollo Anywhere (CRM, Gmail, browser), MCP, and CLI
apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official site

apollo.io: "Workspace for prospecting, outreach, and dialing"; "Apollo Anywhere to work from your CRM, ChatGPT, Claude, Gmail, browser, and more". docs.apollo.io nav lists "API", "MCP", "CLI".

https://www.apollo.io ↗
ClayWeb app — plus an API and CLI for coding agents
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official agent plugin (API and CLI) page

clay.com/agent-plugin: "Use Clay's API to build Clay data, workflows, and governance directly into your GTM system. Build in Clay directly via a coding agent with CLI."

https://www.clay.com/agent-plugin ↗
API
Apollo.ioYes — REST API, MCP server, and CLI
docs.apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official developer documentation

docs.apollo.io: "Build with API ... Get API key"; "Apollo CLI gives you shell-native access to the full Apollo API"; "Learn more about Apollo MCP".

https://docs.apollo.io ↗
ClayYes — Clay API and CLI; HTTP API integrations on Growth and above
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official agent plugin (API and CLI) page

clay.com/agent-plugin: "Call any functions, workflows, and Claygents from Clay's API"; "Build workflows in natural language via Clay CLI". clay.com/pricing: Growth adds "Integrate with any HTTP API".

https://www.clay.com/agent-plugin ↗
Business model
Apollo.ioFreemium — per-seat plans with pooled credits; Custom plans via sales
apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official pricing page

apollo.io/pricing FAQ: plans are Free, Basic, Professional, and Custom; "Credits are pooled across your entire team and granted upfront at the start of each billing cycle".

https://www.apollo.io/pricing ↗
ClayFreemium — plans priced by monthly actions plus data credits; Enterprise custom
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official pricing page

clay.com/pricing: "Actions measure platform usage: enrichment & GTM execution. Data credits buy data & AI from vendors in Clay's marketplace." Enterprise price shown as "Custom".

https://www.clay.com/pricing ↗
Free tier
Apollo.ioYes — Free plan with no time limit
apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official pricing page

apollo.io/pricing FAQ: after a trial you can "move to our free Starter plan — which stays free with no time limit"; plan card "Free ... 0 USD".

https://www.apollo.io/pricing ↗
ClayYes — Free plan with 500 actions/mo and 100 data credits/mo
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official pricing page

clay.com/pricing (Monthly): Free "Start building in Clay for free. No strings attached."; "500 actions/mo", "100 data credits/mo", "Run up to 200 rows per table".

https://www.clay.com/pricing ↗
Single sign-on
Apollo.ioYes — Google, Microsoft, Entra ID, and Okta (SAML); SCIM provisioning
knowledge.apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official help article on single sign-on

knowledge.apollo.io SSO article: "Apollo supports both SP and IdP-initiated SSO through SAML and SCIM integrations"; providers listed: Google, Microsoft, Microsoft Entra ID, Okta. apollo.io/pricing FAQ lists SSO under the Custom plan.

https://knowledge.apollo.io/hc/en-us/articles/12667892496141-Use-Single-Sign-On-SSO-on-Apollo ↗
ClayYes — Enterprise plan (SSO/SAML)
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official pricing page

clay.com/pricing: "Single Sign-On (SSO/SAML)" is listed in the Enterprise plan; the comparison table marks it not included on Free, Launch, and Growth.

https://www.clay.com/pricing ↗

Not yet verified for one or both

1
Platforms
Apollo.ioNot yet verified
ClayNot yet verified

References

Links — shown, never counted as differences
Documentation
Apollo.iodocs.apollo.io
docs.apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official developer documentation

Apollo's developer documentation for the API, MCP, and CLI.

https://docs.apollo.io ↗
Clayuniversity.clay.com/docs
university.clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official documentation (Clay University)

university.clay.com/docs: "Find answers to detailed, technical questions across 100+ integrations."

https://university.clay.com/docs ↗
Changelog
Apollo.ioknowledge.apollo.io/hc/en-us/articles/43226752968077-Release-Notes-2026
knowledge.apollo.io
ObservedHigh confidenceVerified 29 Oct 2026
Apollo.io — official release notes 2026

knowledge.apollo.io "Release Notes 2026": "discover the latest feature releases, improvements, and updates from Apollo", organised by month (e.g. "September 2026").

https://knowledge.apollo.io/hc/en-us/articles/43226752968077-Release-Notes-2026 ↗
Clayclay.com/changelog
clay.com
ObservedHigh confidenceVerified 29 Oct 2026
Clay — official changelog

clay.com/changelog: "Clay changelog — New at Clay", with weekly product roundups (e.g. "Product Roundup Week of October 12, 2026").

https://www.clay.com/changelog ↗
Source repository
Apollo.ioNot yet verified
ClayNot yet verified

Recent record

Each side’s own record · not a score
Recent record of Apollo.io and Clay, side by side
ReadingApollo.ioClay
Verified changes0 in 30 days · 1 in 90 days · Prospecting & outreach median 11 in 30 days · 1 in 90 days · Prospecting & outreach median 1
Last verified change30 Sept 2026 · 37 days ago19 Oct 2026 · 18 days ago
Activity · 90 daysNo value (insufficient history)No value (insufficient history)
Latest list-price moveNone observedNone observed
Pricing on record2 verified plans · verified monthly entry price $995 verified plans · verified monthly entry price $185
Comparable facts7 of 8 verified7 of 8 verified

Apollo.io · latest 3

  1. Release

    Apollo launches Builder Studio, Intelligence Layer, and Messaging OS

    At ApolloNEXT, Apollo announced Builder Studio (a natural-language builder for GTM workflows), the Apollo Intelligence Layer (a GTM context engine), and Messaging OS, a signal-based execution system adding email campaigns and ad audiences.

    apollo.io
    ObservedHigh confidencePublished 30 Sept 2026
    Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OS
    https://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market ↗

Clay · latest 3

  1. Release

    Clay adds SCIM provisioning for workspace members

    Admins can connect an identity provider such as Okta or Azure AD to automatically provision and deprovision workspace members and map IdP groups to Clay roles; the roundup also added metro-area search across 151 countries.

    clay.com
    ObservedHigh confidencePublished 19 Oct 2026
    Clay — official product roundup, week of October 12, 2026
    https://www.clay.com/changelog/product-roundup-week-of-october-12-2026 ↗

Keep comparing

Both in Prospecting & outreach
Apollo.ioFull record →ClayFull record →Apollo.io alternatives→Clay alternatives→Apollo.io pricing2 plansClay pricing5 plans
Compared using 18 verified facts · oldest record verified 29 Oct 2026. Tools appear in URL order, alphabetically by identifier — it implies no ranking.