- Entry price
- $99/seat/mo
- Free tier
- Yes
- Logged activity · 90d
- Insufficient history
Web app vs web app
- Entry price
- $69/mo
- Free tier
- No
- Logged activity · 90d
- Insufficient history
Apollo.io vs lemlist
At a glance
Verified values · no winner is picked| Dimension | Apollo.io | lemlist |
|---|---|---|
| Entry price | $99/seat/mo | $69/mo |
| Free tier | Yes | No |
| Open source | Not yet verified | Not yet verified |
| Self-hosting | Not yet verified | Not yet verified |
| Enterprise (SSO + offering) | Yes | Yes |
Where they differ
3apollo.io
apollo.io/pricing FAQ: plans are Free, Basic, Professional, and Custom; "Credits are pooled across your entire team and granted upfront at the start of each billing cycle".
https://www.apollo.io/pricing ↗lemlist.com
lemlist.com/pricing FAQ: "The email plan lets you choose your monthly email volume"; for Multichannel "Pricing is based on the number of users." Data add-ons: "Lead data enrichment" and "Buying intent signals".
https://www.lemlist.com/pricing ↗apollo.io
apollo.io/pricing FAQ: after a trial you can "move to our free Starter plan — which stays free with no time limit"; plan card "Free ... 0 USD".
https://www.apollo.io/pricing ↗lemlist.com
lemlist.com/pricing FAQ: "What does the 14-day free trial include? You’ll get access to the Multichannel plan’s features (except in-app calls), plus 200 free credits".
https://www.lemlist.com/pricing ↗apollo.io
apollo.io/pricing FAQ: "Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support."
https://www.apollo.io/pricing ↗lemlist.com
lemlist.com/pricing: Enterprise "Custom", "Talk to sales"; "Custom user roles & permissions", "Dedicated account manager", "Custom terms of use", "Advanced login security (SSO/SAML)".
https://www.lemlist.com/pricing ↗Pricing face-off
USD list price · monthly billingapollo.io
lemlist.com
Not yet verified for one or both
1References
Links — shown, never counted as differencesdocs.apollo.io
Apollo's developer documentation for the API, MCP, and CLI.
https://docs.apollo.io ↗developer.lemlist.com
lemlist's developer documentation and API reference.
https://developer.lemlist.com/api-reference/getting-started/overview ↗knowledge.apollo.io
knowledge.apollo.io "Release Notes 2026": "discover the latest feature releases, improvements, and updates from Apollo", organised by month (e.g. "September 2026").
https://knowledge.apollo.io/hc/en-us/articles/43226752968077-Release-Notes-2026 ↗lemlist.com
lemlist.com/changelog: "What’s new — The latest lemlist releases, updates, and fixes", with dated entries such as "Oct 16, 2026".
https://www.lemlist.com/changelog ↗Recent record
Each side’s own record · not a score| Reading | Apollo.io | lemlist |
|---|---|---|
| Verified changes | 0 in 30 days · 1 in 90 days · Prospecting & outreach median 1 | 0 in 30 days · 2 in 90 days · Prospecting & outreach median 1 |
| Last verified change | 30 Sept 2026 · 37 days ago | 2 Oct 2026 · 35 days ago |
| Activity · 90 days | No value (insufficient history) | No value (insufficient history) |
| Latest list-price move | None observed | None observed |
| Pricing on record | 2 verified plans · verified monthly entry price $99 | 4 verified plans · verified monthly entry price $69 |
| Comparable facts | 7 of 8 verified | 7 of 8 verified |
Apollo.io · latest 3
- Release
Apollo launches Builder Studio, Intelligence Layer, and Messaging OS
At ApolloNEXT, Apollo announced Builder Studio (a natural-language builder for GTM workflows), the Apollo Intelligence Layer (a GTM context engine), and Messaging OS, a signal-based execution system adding email campaigns and ad audiences.
apollo.io
ObservedHigh confidencePublished 30 Sept 2026Apollo.io — official announcement of Builder Studio, Intelligence Layer and Messaging OShttps://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market ↗
lemlist · latest 3
- Release
lemlist adds custom enrichment waterfalls
Users can now set the order in which enrichment providers run for email and phone lookups, instead of lemlist shuffling providers randomly for each lead.
lemlist.com
ObservedHigh confidencePublished 2 Oct 2026lemlist — official changelog entry: custom enrichment waterfallshttps://www.lemlist.com/changelog/2026-10-02-custom-enrichment-waterfalls ↗ - Plans
lemlist credit subscriptions are out of beta for all users
Credit subscriptions, which fund lemlist's data features such as contact finding, enrichment, and buying signals, left beta and became available to all users.
lemlist.com
ObservedHigh confidencePublished 24 Sept 2026lemlist — official changelog entry: credit subscriptions available to everyonehttps://www.lemlist.com/changelog/2026-09-24-credit-subscriptions-now-available-to-everyone ↗