Clay
Build systems to grow revenue
A web-based GTM data platform for sourcing and enriching companies and people from 150+ data providers, running AI research agents (Claygent), and pushing results to CRMs, sequencers, and ad platforms. Usage is metered in actions and data credits, and teams can also build on Clay through its API and CLI.Editorial
clay.com
clay.com
clay.com/pricing (Monthly): Free "Start building in Clay for free. No strings attached."; "500 actions/mo", "100 data credits/mo", "Run up to 200 rows per table".
https://www.clay.com/pricing ↗clay.com
clay.com/agent-plugin: "Use Clay's API to build Clay data, workflows, and governance directly into your GTM system. Build in Clay directly via a coding agent with CLI."
https://www.clay.com/agent-plugin ↗clay.com
clay.com/integrations (CRMs) lists Salesforce ("create/update records"), HubSpot ("Sync and manage HubSpot CRM companies and contacts"), Dynamics 365 CRM, Attio, and Close. clay.com/pricing: Growth adds "Auto-sync & enrich CRM".
https://www.clay.com/integrations?provider-categories=crms-db5ec ↗clay.com
clay.com/pricing: "Single Sign-On (SSO/SAML)" is listed in the Enterprise plan; the comparison table marks it not included on Free, Launch, and Growth.
https://www.clay.com/pricing ↗clay.com
clay.com/pricing: "Actions measure platform usage: enrichment & GTM execution. Data credits buy data & AI from vendors in Clay's marketplace." Enterprise price shown as "Custom".
https://www.clay.com/pricing ↗Pricing
Full pricing & history →| Plan | Price | Billing | Receipt |
|---|---|---|---|
| Free | $0/mo | Monthly | clay.comObservedHigh confidenceVerified 29 Oct 2026 Clay — official pricing page clay.com/pricing: Free plan, "Start building in Clay for free." https://www.clay.com/pricing ↗ |
| LaunchEntry | $167/mo, annual | Annual | clay.comObservedHigh confidenceVerified 29 Oct 2026 Clay — official pricing page clay.com/pricing (Annual ∙ Save 10%): Launch "$167/mo", "Starts at 180,000 actions/year" with 30K data credits/yr. https://www.clay.com/pricing ↗ |
| LaunchEntry | $185/mo | Monthly | clay.comObservedHigh confidenceVerified 29 Oct 2026 Clay — official pricing page clay.com/pricing (Monthly): Launch "$185/mo", "Starts at 15,000 actions/mo" with 2.5K data credits/mo. https://www.clay.com/pricing ↗ |
| Growth | $446/mo, annual | Annual | clay.comObservedHigh confidenceVerified 29 Oct 2026 Clay — official pricing page clay.com/pricing (Annual ∙ Save 10%): Growth "$446/mo", "Starts at 480,000 actions/year" with 72K data credits/yr. https://www.clay.com/pricing ↗ |
| Growth | $495/mo | Monthly | clay.comObservedHigh confidenceVerified 29 Oct 2026 Clay — official pricing page clay.com/pricing (Monthly): Growth "$495/mo", "Starts at 40,000 actions/mo" with 6K data credits/mo. https://www.clay.com/pricing ↗ |
History starts here. These prices were first verified on 29 Oct 2026. Re-checking a price that hasn’t moved only refreshes its date; a different price is logged as a change and charted here.
Only 1 logged change; at least 3 are needed before a value is published.
- 1 verified change · 30d
- 1 active day · 90d
- 1 kind of change: releases
- Latest change 18 days ago
Index history starts with the first recorded daily snapshot. Past values are never reconstructed.
- Release
Clay adds SCIM provisioning for workspace members
Admins can connect an identity provider such as Okta or Azure AD to automatically provision and deprovision workspace members and map IdP groups to Clay roles; the roundup also added metro-area search across 151 countries.
clay.com
ObservedHigh confidencePublished 19 Oct 2026Clay — official product roundup, week of October 12, 2026https://www.clay.com/changelog/product-roundup-week-of-october-12-2026 ↗
- Recent changes
- 1 verified change in the last 30 days · 0 in 7 · 1 in 90. Latest 19 Oct 2026 (18 days ago).
- 7d (evidence for recent changes)30d (evidence for recent changes)90d (evidence for recent changes)Latest (evidence for recent changes)
- vs segment · 30d
- The same as the Prospecting & outreach median of 1 per tool.
- Clay (evidence for vs segment · 30d)Prospecting & outreach (evidence for vs segment · 30d)
- List price
- No list-price movement observed across 5 verified plans.
- Pricing history (evidence for list price)
- Release
Clay adds SCIM provisioning for workspace members
Admins can connect an identity provider such as Okta or Azure AD to automatically provision and deprovision workspace members and map IdP groups to Clay roles; the roundup also added metro-area search across 151 countries.
clay.com
ObservedHigh confidencePublished 19 Oct 2026Clay — official product roundup, week of October 12, 2026https://www.clay.com/changelog/product-roundup-week-of-october-12-2026 ↗
Verification log1 day with observations · 9 fact and 5 price observations
- 29 Oct 20269 facts verified · 5 prices observed
A verification re-reads a first-party page. It refreshes freshness and is listed here; only a dated, sourced event becomes a change.
Evidence
9/10 facts verified · 6 sourcesFacts ledger
clay.com
clay.com/agent-plugin: "Use Clay's API to build Clay data, workflows, and governance directly into your GTM system. Build in Clay directly via a coding agent with CLI."
https://www.clay.com/agent-plugin ↗clay.com
clay.com/integrations (CRMs) lists Salesforce ("create/update records"), HubSpot ("Sync and manage HubSpot CRM companies and contacts"), Dynamics 365 CRM, Attio, and Close. clay.com/pricing: Growth adds "Auto-sync & enrich CRM".
https://www.clay.com/integrations?provider-categories=crms-db5ec ↗clay.com
clay.com/agent-plugin: "Call any functions, workflows, and Claygents from Clay's API"; "Build workflows in natural language via Clay CLI". clay.com/pricing: Growth adds "Integrate with any HTTP API".
https://www.clay.com/agent-plugin ↗clay.com
clay.com/pricing: "Actions measure platform usage: enrichment & GTM execution. Data credits buy data & AI from vendors in Clay's marketplace." Enterprise price shown as "Custom".
https://www.clay.com/pricing ↗clay.com
clay.com/pricing (Monthly): Free "Start building in Clay for free. No strings attached."; "500 actions/mo", "100 data credits/mo", "Run up to 200 rows per table".
https://www.clay.com/pricing ↗clay.com
clay.com/pricing: "Single Sign-On (SSO/SAML)" is listed in the Enterprise plan; the comparison table marks it not included on Free, Launch, and Growth.
https://www.clay.com/pricing ↗clay.com
clay.com/pricing: Enterprise "For organizations building GTM systems at scale", "Custom"; includes "SCIM Provisioning", "IP Allowlists", "Role-based access control (RBAC)", "Custom CSA and DPA", "Get dedicated growth strategist".
https://www.clay.com/pricing ↗university.clay.com
university.clay.com/docs: "Find answers to detailed, technical questions across 100+ integrations."
https://university.clay.com/docs ↗clay.com
clay.com/changelog: "Clay changelog — New at Clay", with weekly product roundups (e.g. "Product Roundup Week of October 12, 2026").
https://www.clay.com/changelog ↗Sources · first-party pages read for this record
| Source | Type | Backs |
|---|---|---|
| Clay — official pricing pageclay.com/pricing | official site | 9 |
| Clay — official agent plugin (API and CLI) pageclay.com/agent-plugin | official site | 2 |
| Clay — official changelogclay.com/changelog | official site | 1 |
| Clay — official CRM integrations directoryclay.com/integrations | official site | 1 |
| Clay — official documentation (Clay University)university.clay.com/docs | official docs | 1 |
| Clay — official product roundup, week of October 12, 2026clay.com/changelog/product-roundup-week-of-october-12-2026 | official site | 1 |
Found an outdated fact? Suggest an update with the source that shows it — every update is reviewed before it can change the record.
Work for Clay? Represent this tool
Compare & alternatives
All 4 alternatives, with evidence → · Switch from Clay →Head-to-head with Clay’s editorial peer set — the count is how many verified facts differ, not which tool is better.
- AmplemarketProspecting & outreach4 differences →
- lemlistProspecting & outreach · from $69/mo3 differences →
- OutreachProspecting & outreach3 differences →
- Apollo.ioProspecting & outreach · from $99/seat/mo2 differences →