MarketsCreative AI
Creative AI
Professional image, design, video, and voice production with AI. Editorial classification
Not assessed 1 week of record — pace is assessed from 4 weeks. Market Heat →Limited tracking history — direct tracking began 28 Oct 2026. Comparisons with earlier periods appear once tracking covers them.How readings are derived
- Verified changes · 30 days
- 84 tools
- Tracking
- 28 Oct 2026limited history
- When direct tracking began in this market, and the first day it covers every tool — period comparisons start from that day
Readingsthis market's records only
- Last 30 days
- 8 verified changes across 4 of 6 tracked tools. No comparison with the 30 days before: direct tracking does not cover all of them.
- Last 30 days (evidence for last 30 days)Tracked tools (evidence for last 30 days)
- Last 7 days
- No verified change in the last 7 days. No comparison with the 7 days before: direct tracking does not cover all of them. Latest verified change: 27 Oct 2026.
- Last 7 days (evidence for last 7 days)Latest (evidence for last 7 days)
- Most changes
- Video logged 7 of 8 verified changes in the last 30 days, from 3 tools with a change; it holds 4 of 6 tracked tools.
- Video (evidence for most changes)All 30 days (evidence for most changes)Segment (evidence for most changes)
- Kind of change
- Releases: 7 of 8. Pricing & plans: 0.
- Releases (evidence for kind of change)All 30 days (evidence for kind of change)Pricing & plans (evidence for kind of change)
Market structureobservable facts from the record · not financials or valuations
- Vendors on record
- 6 6 tracked tools
- Entered the record · 90 days
- 6 first observation dates
- Verified changes per tool · 90 days
- 2.2 13 changes · 8 in 30 days
- Open source or source-available
- 0 of 0 licence verified for 0 of 6
- Self-hostable
- 0 of 0 deployment verified for 0 of 6
Counts over ToolMarketCap's record of this market. They are not market size, revenue, valuation, or investment signals; an unverified licence is counted as unverified, never as closed.
Segments3 segments
- Image & designAI image generation and design production.1 tool0 changes on recordentry prices too few to range
- VideoAI video generation, editing, and avatar video.4 tools10 changes on recordPer plan $10–$29/mo
- Voice & audioAI voice, speech, and audio generation.1 tool3 changes on recordentry prices too few to range
Tools
6 toolsOrdered by most recent verified change first · no ranking
| Select to compare | Segment | Delivery | The lowest verified paid plan billed monthly, in USD, read from the vendor’s own pricing page. Free plans and custom quotes are not entry prices. | Free tierYes when the vendor’s own pricing shows a plan that costs nothing to start — a verified $0 plan or a sourced free-tier fact. | ActivityThe Activity Index: 0–100 for how much verified, dated change was logged for the tool in the last 90 days. It measures activity — not quality, usage, or popularity.0–100 · 90 days | The most recent change logged from a first-party source — a price, plan, release, platform, availability, or ownership change — and how long ago it happened. | When the oldest current fact or price on this record was last checked against the vendor’s page. Everything in the row is at least this fresh. | How many of the standard profile facts are verified with a source. Gaps read “Not yet verified” — they are never guessed. | ||
|---|---|---|---|---|---|---|---|---|---|---|
RunwayRunway AI | Video | Web app | $15/moStandard | Yes | 67 | Release10 days ago Runway launches Runway Ads for generating and publishing ad variants | 9 days ago | 11/11 | VideoFree tier9 days ago | |
SynthesiaSynthesia | Video | Web platform | $19/moStarter | Yes | 48 | Release10 days ago Synthesia launches a Localization API for dubbing videos at scale | 9 days ago | 9/11 | VideoFree tier9 days ago | |
ElevenLabsElevenLabs | Voice & audio | Web app and API | $6/moStarter | Yes | 44 | Release2 weeks ago ElevenLabs launches Eleven Realtime voice agent models | 9 days ago | 10/11 | Voice & audioFree tier9 days ago | |
PikaMellis | Video | Web app | $10/moStarter | Yes | 40 | Availability3 weeks ago Pika launches a plugin that brings its apps and models into ChatGPT | 9 days ago | 7/11 | VideoFree tier9 days ago | |
Adobe FireflyAdobe | Image & design | Web app | $9.99/moFirefly Standard | Yes | Insufficient history | No logged change yet | 9 days ago | 7/11 | Image & designFree tier9 days ago | |
HeyGenHeyGen | Video | Browser platform | $29/moCreator | Yes | Insufficient history | No logged change yet | 9 days ago | 9/11 | VideoFree tier9 days ago |
Activity is the 0–100 Activity Index: verified change over 90 days, not quality. How it is measured →
Recent changes
- SynthesiaRelease
Synthesia launches a Localization API for dubbing videos at scale
The Localization API translates video content into up to 20 languages through existing content systems, with per-language progress tracking.
synthesia.io
ObservedHigh confidencePublished 27 Oct 2026Synthesia — official product updateshttps://www.synthesia.io/updates ↗ - RunwayRelease
Runway launches Runway Ads for generating and publishing ad variants
Runway Ads finds high-performing ads, creates on-brand variants, and publishes the ones the user approves.
runway.com
ObservedHigh confidencePublished 27 Oct 2026Runway — official changeloghttps://runway.com/changelog ↗ - RunwayRelease
Runway launches App Studio for building custom creative apps
App Studio builds and hosts custom creative apps from plain-language descriptions, using Runway's models and the user's brand files.
runway.com
ObservedHigh confidencePublished 26 Oct 2026Runway — official changeloghttps://runway.com/changelog ↗ - SynthesiaRelease
Synthesia turns PowerPoint decks into Syren videos
PowerPoint files imported from the Home page can be converted into designed Syren videos instead of slide-by-slide scenes.
synthesia.io
ObservedHigh confidencePublished 23 Oct 2026Synthesia — official product updateshttps://www.synthesia.io/updates ↗ - SynthesiaRelease
Synthesia adds management and security controls for team API keys
Synthesia's product updates list "Manage and secure your team's API keys" as a dated update.
synthesia.io
ObservedHigh confidencePublished 23 Oct 2026Synthesia — official product updateshttps://www.synthesia.io/updates ↗ - ElevenLabsRelease
ElevenLabs launches Eleven Realtime voice agent models
Eleven Realtime is a family of voice agent models where ElevenLabs configures the LLM, speech to text, and text to speech; Realtime Translation and Video to Music also launched.
elevenlabs.io
ObservedHigh confidencePublished 19 Oct 2026ElevenLabs — official changeloghttps://elevenlabs.io/docs/changelog ↗ - PikaAvailability
Pika launches a plugin that brings its apps and models into ChatGPT
A Pika plugin brings Pika's creative apps and generative models into ChatGPT on desktop and web, with a side-panel studio connected to the user's Pika library.
pika.art
ObservedHigh confidencePublished 16 Oct 2026Pika — official blog: Pika Is Now Inside ChatGPThttps://pika.art/blog/pika-chatgpt-plugin ↗ - RunwayRelease
Runway adds project credit caps for Enterprise workspaces
Enterprise workspace admins can set a credit budget on a project, pausing generation once it is reached; enabled through the account team.
runway.com
ObservedHigh confidencePublished 9 Oct 2026Runway — official changeloghttps://runway.com/changelog ↗
Pricing
6 of 6 tools have a verified monthly entry price — 6 per plan: from $6 to $29/mo, median $12.50/mo.
View as table
| Segment | Entry price | Tools |
|---|---|---|
| Image & design | $9.99 | Adobe Firefly |
| Video | $10 | Pika |
| Video | $15 | Runway |
| Video | $19 | Synthesia |
| Video | $29 | HeyGen |
| Voice & audio | $6 | ElevenLabs |
Activityobserved change activity, not quality
4 tools of 6 have an Activity value.
Comparisonssame segment
Evidence
- Every fact and price links to the vendor page it was read on, with the date. How verification works
- Segments and markets are an editorial classification. How segments are assigned
- Readings are counts and medians over this market’s records only. How readings are derived